lifestyle
Just Fred Is Just the Best
The Brooklyn-based, vegan pet accessory brand is advocating for senior dogs and looking damn good doing it.
Shopping
Looking for solid basics? Need a cool gift? Ready to splurge? Whatever you need, we have your shopping guide.
lifestyle|Behind the Brand
Just Fred Is Just the Best
The Brooklyn-based, vegan pet accessory brand is advocating for senior dogs and looking damn good doing it.
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We promise not to send you garbage that turns your inbox into a litter box. Just our latest tips and support for your pet.
clothes & accessories
Dress your dog or cat in the latest pet fashion trends, street style, and designer lewks. At the very least, they need a cute sweater. At the very most, you need one (five) to match.
Because they aren’t all made the same.
For a much smaller price tag, courtesy of Wagwear.
Ask a Vet
Pet health question that’s not an emergency? Our vet team will answer over email within 24 hours. So, go ahead, ask us about weird poop, bad breath, and everything in between.
toys & puzzles
Keep your pet occupied for hours with our top picks, from cult-favorite toys to interactive puzzles.
Woof’s innovative fillable design will help dogs de-stress and their parents save money.
Let the purring, drooling, and chasing invisible butterflies commence.
shopping
How to Kit Out Your New Cat
All the cat adoption essentials you need, recommended by real pet parents.
food, treats & feeders
Keep your pet’s belly full with nutritionist-recommended foods and treats. Plus, stylish bowls and feeders.
Feeding your dog healthy whole foods is easier than ever.
You’ve got questions. Dr. Bruce Kornreich, director of the Cornell Feline Health Center, has answers.
Go ahead, make your morning routine a little easier.
health & grooming
Supplements, shampoos, toothpaste, litter — find everything you need to keep your pet feeling soft and shiny.
In fact, it chills them out.
Give them the day off from self-grooming.
Keep your cat’s litter box out of sight — but easy to scoop.
leashes, collars & harnesses
Hit the street with your pet in gear that’s comfortable, safe, and stylish — from dog collars to cat harnesses.
lifestyle
Just Fred Is Just the Best
The Brooklyn-based, vegan pet accessory brand is advocating for senior dogs and looking damn good doing it.
They’re already sold out but restocking now, so get on that waitlist!
The online boutique’s founder on the importance of supporting BIPOC-led pet brands.
beds & furniture
The best dog beds, cat trees, and other creature comforts our pets can curl up in (maybe not the litter box).
shopping
How to Kit Out Your New Cat
All the cat adoption essentials you need, recommended by real pet parents.
Colorful bed covers, quilted duvets, linen shams, and more make up these chic selections.
Former fashion designer Petra Jungebluth on making eco-friendly, exquisite coats and cozy beds for her dogs — and yours.
crates, carriers & travel gear
Shop the safest pet essentials for at home and on the road — from dog crates to cat carriers and pet seat belts.
lifestyle
Just Fred Is Just the Best
The Brooklyn-based, vegan pet accessory brand is advocating for senior dogs and looking damn good doing it.
Everything you need to bring your kitty home for the holidays, from an in-cabin carrier to calming products to a portable litter box.
The online boutique’s founder on the importance of supporting BIPOC-led pet brands.
art & home
Stuff that won’t clash with your home decor, from pet portraits and tchotchkes to pet cams and robo vacs.
Keep your cat’s litter box out of sight — but easy to scoop.
Colorful bed covers, quilted duvets, linen shams, and more make up these chic selections.
The mythical Cactus Cat inspires these prickly pear-themed cat accessories.
Sustainable
Shop sustainably from brands that are eco-friendly, socially responsible, and give back to good causes.
Oh, and his dad, founder Will Chen, is a bit of an innovator, too.
Inspired by two very happy cats, this brand aims to turn your pet into an eco-conscious consumer.
The Detroit brand’s debut collection is understated, sustainable, and very, very cozy.
gift guide
Dog “gotcha day”? Cat dad birthday? Or just because? The Wildest crew (and some celebs) picked out the coolest gifts for both pets and their people.
Catnip-stuffed pizza slices, crushed-velvet collars, heart-shaped scratchers, and more ways to show your kitty some love this V-day.
Pup-friendly champagne, heart-printed sweaters, and heartthrob-red walking gear to show your dog how much you love them.
Animals without homes for the holidays have still been good boys and girls. Giving them toys will give you all the feels.
products for pet people
Everything pet parents need (pet hair vacuums, air purifiers) and want (dog ceramics, cat slippers).
“Somebody’s Watching Me” will be their new favorite karaoke song.
Hey, good fashion runs in the family.
Just like your friends do with their infants on Instagram (ahem).