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health & grooming

Supplements, shampoos, toothpaste, litter — find everything you need to keep your pet feeling soft and shiny.

A brown and light blue cardboard mailer bod that reads "Pet parenting is wild. We're here to help." with a brown bone toy, a brown card reading "The wildest Picks," a whistle dog collar, and a Wisdom DNA test box sitting inside the mailer box.

We can’t move in to help with your pup. The Wildest Pack — the first-ever subscription with access to a pet parent concierge, veterinary experts, behavior and nutrition specialists, and more —  is the next best thing.

influencer shi and toni with their favorite pet products

Shi and Toni’s content creator lets us in on her favorite ways to spoil her dog — from all-natural bones to essential-oil balms.

black friday cyber monday 2022 pet deals

All the best savings for you and your pet to cash in on Black Friday.

Ask a Vet

Having a dog is way easier with a pack by your side. Wanna join ours? Get the subscription designed just for dog parents. (It’s pretty much the best thing to happen since poop bags.)

A white fluffy dog laying on a white surface next to a retro red colored TV and a bag of Dad Grass dog treats with some bone-shaped treats on the ground near the dog

With a new line of CBD-infused bones and pack-shaped plush toys, pups can munch to mellow out.

Jess Rona with her dog, eye wipes in green packaging, grooming spray in clear bottle, half a coconut, and toothpaste for dogs in green tube

Because spa day can happen at home, too.

Arisa, a woman with long curly hair wearing bright blue pants and a pink short-sleeve t-shirt sitting in a wicker chair holding her Dachshund dog, Lola, and her cat, Nipsey, laying on top of the chair cage

The mega-stylish dog groomer’s top picks for autumn and winter dog products.

Pia baroncini with her two dog

If anyone knows what dogs want, it’s this LA entreprenuer — and mom of three pups.

Gene and Shay sitting int he open side of their van home while holding both of their cats

The van-life cat accessories influencers Gene and Shay cannot live without.

defunkify spray on colorful backgorund

Finally, a spray that doesn’t smell worse than your pet.

Nutrition Calculator

If we could give our pets infinite treats, we would. But this tool will tell you the right amount to feed your friend.

Get calculating
Black Labrador dog sitting on a white fur blanket on a gray couch that has a purple rectangular ScratchPad leaning on the front

ScratchPad is a less stressful solution to claw care for DIY pups.

camamu ichy dog cleaner

The sustainable dog shampoo is made of diluted vinegar, herbs, and 100 percent compostable materials.

A dog laying on a bed sniffing hip and joint support chews from the brand Reggie.

Supplement brand Reggie’s founder on why routines set the stage for your dog’s glow-up.

Dog in front of red curtain
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Groom

Your pet might like their natural scent, but you don’t. Here are supplements, shampoos, toothpaste, litter — everything you need to keep your pet feeling soft and shiny (and odor free).

Woman in white scrubs sitting in a garden space with her two brown dogs looking up at her

The founder of Crystal Lotus Veterinary Care recommends therapeutic platters, healing pet foods, electromagnetic flea/tick preventatives, and more personalized pet care options.

Woman ins zig zag striped pants vacuuming pet hair int he living room with her dog sitting on a blue couch

High praise.