Welcome to The Wildest
Hey, people with pets. You’ve come to the right place. We’re The Wildest: the destination that helps you keep your cool in the wild world of pet parenting. Think of this as your own, personal animal kingdom. Maybe you’ve got three Great Danes. Maybe you’re about to adopt your first kitten. Maybe reading this is a reminder that you forgot to feed your goldfish again. We’re not here to judge. We’re just here to help you and your pet at every step.
Here, you’ll find everything you need to ace it for your animal.
We’re talking new pet parent to-dos. Product reviews. Tailored recommendations. Training tips. Life stage advice. Nutrition calculators. 24/7 vet access. Q&As with pet world people. And the latest expertise, insights, and musings from our Expert Collective. But you’ll also find astrology content for cat lovers and guides to dog-friendly happy hours. Because, frankly, those are important too.
We’re around because we’re real people with pets.
We’ve spent our fair share of hours spiraling down the dark corners of the internet, searching for answers to all our pet-related questions. We do not recommend it. So, we thought, let’s just make it easy? With The Wildest, we’ll walk you through this whole pet parenting thing, using what we’ve learned and continue to find out.
We come from a family of pet people.
We’re the brainchild of Kinship. Which makes Mars our...grandma? No, we don’t get free candy. But we do get to tap into all their knowledge, research, and pet care connections. Still, we don’t play favorites. We’ll offer recs from all across the pet care world. Even if they’re from our grandma’s sworn enemies. Because pets don’t care about brand names. And when we do recommend a product that has some family ties, we’ll let you know. (Side note: Snickers is a pretty cute cat name.)
That’s us. Now, meet the crew that keeps our content on point.
Your guides in the wild world of pet care.
Chief Veterinary Officer + Co-Founder of Bond Vet
Founder of Bond Vet. Big animal kid. Former Dubai-based Falcon specialist. Yea, we have some questions about that last one too. And with nearly two decades in the animal health world, Dr. Zay has pretty much all the answers. Today, she’s focusing on making the vet field a more sustainable and positive place.
Certified Dog Trainer & Founder of Dogboy NYC
Certified dog trainer and behavior consultant. Co-founder of Dogboy NYC. Possible secret Dr. Dolittle? (Our words, not his.) Robert helps pets and their parents navigate city life with creative, practical, and humane training methods. He’s especially good at helping pups feel safe and overcome their fears, anxieties, and subway-grate phobias.
Licensed Veterinarian & Founder of the BlackDVM Network
Shelter medicine vet. Childhood fish mom. Founder of the Black DVM Network, a community to help vet professionals learn and grow. Dr. Price may be a recent graduate, but she’s already proving to be a leader in her field by connecting and inspiring Black vets, technicians, students, and clients alike.
Celebrity Groomer & Owner of Jess Rona Grooming
Katy Perry’s dog groomer. Dog mom to Chupie and Meemu. Director of notable canine actors in Tegan and Sara music videos. Jess Rona does it all. She’s an author, actress, Haute Dog judge, and (of course) groomer to the stars with a cult following in LA. Want to know more? Get a glimpse into her life with her new book, Groomed.
Certified Feline Behavior Consultant & Founder of The Cat Counselor
Known as “The Cat Counselor.” Certified Feline Behavior Consultant. LA cat rescuer. Cristin is on a mission to reduce the number of cats sent to shelters for behavior issues. And she’s got plenty of expertise to help make a difference. Plus she’s the fearless leader of a seven-cat brood. So, yea, we trust her feline judgment.
Licensed Veterinarian and Founder of Crystal Lotus Veterinary Care
Lifelong animal lover. SoCal native. Former vet to elephants and naked mole-rats alike. These days, Dr. Wendt is a little less zoo, a little more pet. Her journey with her dog Nala’s health inspired her to open Crystal Lotus vet, where she provides well-rounded, customized care that gets creative and goes outside the mainstream.
Licensed Veterinarian and Digital Health Associate Veterinarian at Kinship
Brooklyn born and raised. Botany enthusiast. Six-year vet pro, with six pets to match: a bearded dragon, a ball python, two tortoises, a turtle, and a 10-year-old terrier. When he’s not hanging, Dr. Iovino is focusing on his many areas of interest, including education, preventative care, and sharing his expertise on our Ask a Vet tool.
Owner of Harlem Doggie Day Spa & Creator of The Pup Relief Tour
Banker turned pet groomer. Former child Pit Bull rescuer. The Dogfather of Harlem—and the founder of Harlem Doggie Day Spa. Brian is all about providing cage-free boarding, daycare, and grooming. And during the pandemic, he took his skills on the road with the Pup Relief Tour to offer free services to pet parents in need.
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