Best in Show 2023
Meet the 187 pet products that won The Wildest’s stamp of approval in 2023: spiffy sweaters, crash-tested carriers, brain games, superfood treats, smoothing shampoos, and more.
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When show dogs and their zany parents come together…wait, that’s the plot of Best in Show, the movie. This is The Wildest’s annual roundup of the very best there is in pet care. Competition was fierce, but just like Jennifer Coolidge and Parker Posey, we have come prepared to impress — and with adoptable dog and cat models that are sure to make you swoon. In this ultimate guide, our editors and experts (read: obsessive pet parents) curated 187 products that will truly enhance your pet’s life as they eat, play, walk, travel, and lounge with the best of them.
We’re talking interactive puzzle toys to keep your pet entertained, nutritious training treats to set your new pup up for success, crash-tested carriers for your copilot, vet-formulated supplements to combat everything from stress to skin issues, and more innovative award winners to help you navigate the pet parenthood journey. So hang up the leash, sweep up the litter, and settle in for a cozy afternoon of holiday shopping for your favorite family member. By the time you’re done, your pet will be so well-outfitted they’ll deserve their own “best in show” ribbon.
How we chose our award winners
Photography: Felisha Tolentino | Styling: Lindsey Hartman | Hair: Phoebe Seligman | Makeup: Jessie Bishop
Special thanks to Wags and Walks Rescue & Stray Cat Alliance
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Wear
Dress your dog or cat in the latest street style and designer lewks. At the very least, they need a coat for the winter. At the very most, they could use a sweater with strawberries on it — or five.
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Little Beast Ella x Lisa Says Gah$65 at Ella x Lisa Says Gah![Ware of the Dog colorblock raincoat in blue and green with orange trim]()
Ware of the Dog Neon Colorblock Raincoat$64 at Ware of the Dog![trill paws dog ID]()
Trill Paws Call My People Tag$29 at Trill Paws
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Play
Keep your pet entertained for hours with our top picks, including treat-dispensing toys, interactive puzzles, and even a classic Lambchop stuffy that will become your puppy’s favorite new snuggle bud.
![nina ottosson buggin out puzzle]()
Nina Ottosson x Outward Hound Buggin’ Out$17 at Amazon![fable treat dispensing toy]()
Fable The Game$55 at Fable Pets![]()
PLAY 90s Classics Collection$58 at P.L.A.Y.
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Groom
Your pet might like their natural scent (there’s nothing like that new puppy breath), but you certainly don’t. Here are shampoos, toothpaste, litter — everything you need to keep your pet feeling soft and shiny (and free of itches and odors).
![nonipup boop butter]()
Nonipup Boop Butter$25 at Nonipup![skout's honor probiotic puppy shampoo]()
Skout’s Honor Happy Puppy Probiotic Shampoo$25 at Amazon![wild one grooming wipes]()
Wild One Grooming Wipes$10 at Wild One
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Care
Your new pet’s wellness is obviously your concern — but it’s our job to care. Shop products from the best fish oil supplement to a first aid kit for those just-in-case moments.
![Merci Collective Good Vibration Harness in black with pink crystal]()
Merci Collective Good Vibration Harness$135 at Merci Collective![Super Snouts Super Shrooms Mushroom Immune Support]()
Super Snouts Super Shrooms Mushroom Immune Support$46 at Super Snouts![kin+kind lemon grass repel]()
kin+kind Flea+Tick Lemongrass Repel$19 at Amazon
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Lounge
Here are the beds, hammocks, heated mats, and everything else your pet needs to curl up and catch a snooze. Or stare at you from their cozy perch while you fulfill their every need.
![tuft+paw grove tower]()
Tuft + Paw Grove Cat Tower$500 at Tuft + Paw![Jax & Bones Bumble Terra Lounge Bed]()
Jax & Bones Lounge Dog Bed$110 at Amazon![mau pets]()
Mau Cento Cat Tree$289 at Amazon
![eat bis]()
Eat
The treats, food, bowls, and delivery services that will make your pets’ nutritional health the envy of all the other patients at the vet’s office.
![migos all in one dog supplement]()
Migos Dog All in One Dog Supplement$25 at Migos Dog![]()
SodaPup Enrichment Lick Mat$14 at Botanical Bones![bocce's bakery treats]()
Bocce’s Bakery Fishy Fishy Soft & Chewy Treats$4 at Bocce’s Bakery
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Walk
Hit the streets with your pet in gear that’s safe and stylish — from a very ’90s colorblock dog raincoat to a funny (but necessary) ID tag. Your new pet will be the talk of the neighborhood as soon as they set out on a walk or settle in their window perch.
![found my animal rope leash]()
Found My Animal Kuma Ombre Cotton Rope Leash$62 at Found My Animal![Mojave Wagwear Wagwellies lime green boots]()
Wagwellies Mojave Dog Boots$49 at Wagwellies![Maxbone puppy harness in caramel]()
Maxbone Easy Fit Harness$45 at Maxbone
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Tech
From scientifically backed dog DNA tests to a wireless water fountain that will appease your finicky kitten and a pet cam that helps you keep track of them all, here’s all the pet-parent tech you didn’t know you needed.
![cheerble interactive dog toy]()
Cheerble Wicked Ball PE$45 at Cheerble![The Kin app]()
The Kin App$5 at The Kin![petlibro water fountain]()
PetLibro Water Fountain$70 at PetLibro
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Train
The first step of pet parenthood is snuggles, but the second step (OK, it’s at least in the top five on the list) is training, training, training. Here are all the tools you need to get started.
![bocce's bakery bac'n nutty]()
Bocce’s Bakery Bac’n Nutty Training Bites$7 at Bocce’s Bakery![Wild One treat pouch in orchid]()
Wild One Treat Pouch$44 at Wild One![Diggs Revol Crate in black]()
Diggs Revol Dog Crate$475 at Diggs
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Travel
Shop the safest pet essentials for at home and on the road — from dog crates to carriers and pet seat belts. Before you know it, you’ll be at your destination safe and sound.
![Just Fred puffy weekend tote in black]()
Just Fred Weekend Dog Tote$240 at Just Fred![sleepypod mobile pet bed]()
Sleepypod Mobile Pet Bed$230 at Amazon![sleepypod sports harness]()
Sleepypod ClickIt Sport Car Safety Dog Harness$117 at Amazon
