Pulp Habits Makes Nutritious Treats For Eco-Conscious Pups · The Wildest

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Score Nutritious Treats For Your Environmentalist Pup From Pulp Habits

Eco Bites has upcycled vegetable pulp, sustainable insect protein, and is packed with vitamins. Your vet is already thrilled.

by Maia Welbel
May 23, 2023
an orange dog in a kitchen beside Pulp Habits eco bites
Courtesy of @pulphabits

When pup parents go on the hunt for dog treats, we want them to at least be enticing enough that they’ll like them. But there’s also that whole “good for the environment” thing; we want the treats we’re buying to be as sustainable as they are crave-worthy (and also not full of crap). I f you’re looking for a snack that is as good for the planet as it is for the dogs in your life, Eco Bites from Pulp Habits, a Toronto-based whole-food treats brand, might have to be your next purchase. 

A Solid Low-Waste Option

Pulp Habits Eco Bites are made with upcycled vegetable pulp and novelty sustainable insect protein for a low-waste, chewy snack packed with vitamins, minerals, fiber and antioxidants. Ninety percent of Pulp Habits’s ingredients are sourced locally in Toronto and don’t contain any of the top canine allergens commonly used in pet foods. According to the brand’s Instagram, these hearty squares are totally edible for humans, too.

Founded in January 2023, Pulp Habits is on a mission to decrease the amount of nutritious edible food that gets needlessly tossed in the trash. The United Nations reports over 1.3 billion tons of edible food is wasted globally each year, and in Canada specifically, produce accounts for 45 percent of food waste. That’s a lot of fruit and veg! Pulp Habits partners with local cold-pressed juice companies to upcycle beet, carrot, and spinach pulp, so those healthy and delicious ingredients can be made into dog treats instead of going to a landfill. 

The Environmental Pros of Upcycled Food

As concerns about climate change play an increasingly decisive role in buyer behavior, food retailers have begun to prioritize less wasteful and resource-intensive ways to make their products. The upcycled food economy has been a big part of that movement. Whole Foods even listed “Pulp With Purpose” as number two in their top 10 food trends for 2023.

To clarify the terminology for use in policy and research, a team of experts from universities, government, and nonprofit conservation organizations convened a task force to officially define the term upcycled food.

They specify: “Upcycled foods use ingredients that otherwise would not have gone to human consumption, are procured and produced using verifiable supply chains, and have a positive impact on the environment.” The food we waste is responsible for roughly eight percent of global greenhouse gas emissions, which is why reducing food waste is among our most effective solutions to climate change according to Project Drawdown. One way you can take part in that positive impact? Look for products that use upcycled ingredients when shopping for your pet. 

What Makes Pulp Habits Different

The other ingredient that sets Pulp Habits Eco Bites apart is black soldier fly larvae — a nutrient-dense insect protein that serves as a sustainable alternative to meat, poultry, or fish. It contains 10 essential amino acids, calcium, and phosphorous, giving these treats an extra-healthy boost.

Cutting down our reliance on animal protein is crucial in reducing greenhouse gas emissions, soil erosion, water pollution, and deforestation; and we know that pet diets contribute considerably to our total meat consumption. While insect protein hasn’t totally caught on in mainstream human food, pups are more than happy to chomp on bug protein if it’s baked into something yummy. Why not reduce your household’s ecological footprint with a meat-free treat?

author Maia Welbel

Maia Welbel

Maia is a freelance writer focused on using storytelling to help people treat our planet with more compassion. She lives in Chicago with her perfect pets, Maxx the dog and Rubie the cat. Find her on  maiawelbel.com  and @mwelbel.

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