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This Extra Butter Collar is So...Extra

Your dog should hit the streets in style.

by Sean Zucker
February 7, 2022
guy holding dog wearing extra butter collar
Courtesy of Extra Butter

Your pet wants you to read our newsletter. (Then give them a treat.)

Extra Butter has always been more than a sneaker and streetwear boutique. Beyond their film fest-inspired logo, their NYC outposts boast cinematic details from concession stand check-out areas to marquee-styled storefront signs to a speakeasy bar at the Long Island location. They’re also known for their old-school offerings and limited-edition drops.

On the heels of Fall 2021’s “Best Friend” collaboration of dog-inspired kicks to celebrate the 30th anniversary of adidas Equipment CSG 91 (which sold out almost instantly), Extra Butter has designed a dog collar and leash. “The relationship between human and canine is a tale almost as long as recorded history itself,” said Extra Butter creative lead Bernie Gross. “And very much a New York City story — from posting up on the front stoop to strolls in Central Park.”

We all have that one accessory to make any outfit pop — be it a watch, necklace, or band-aid if you’re Nelly in the early aughts — and Extra Butter has got your dog covered. Available only in the brand’s trademark black-and-gold colorway, the adjustable collar features a double-locking buckle and heavy-duty stitching, and the leash a padded collar and gold snap hardware — ensuring your dog stays by your side even if they get a little too excited from the extra attention they’ll get with their new look.

Sean Zucker

Sean Zucker

Sean Zucker is a writer whose work has been featured in Points In Case, The Daily Drunk, Posty, and WellWell. He has an adopted Pit Bull named Banshee whose work has been featured on the kitchen floor and has behavioral issues rival his own.