10 Pet Brands Pledging to Save the Planet
A few of our favorite brands participating in Patagonia’s 1% for the Planet global movement — makers of kibble to catnip to carriers.
Your pet wants you to read our newsletter. (Then give them a treat.)
Caring for our pets means caring for the planet, right? To ensure a future where our animals can continue to run, forage, and sniff out in nature, we should all be taking steps toward sustainability. Sure, resource conservation, wildlife protection, and other pillars of environmentalism call for a global commitment beyond what we can do as individual pet parents — but our habit shifts do add up when we work together!
That’s why we’re excited to see more of the pet care industry creating sustainability initiatives. A number of pet brands have recently joined 1% for the Planet — an organization that connects businesses and individuals with values-aligned nonprofit partners. How does it work? Each member commits to donating one percent of their revenues to chosen environmental nonprofits, and 1% for the Planet certifies all member donations, ensuring that support goes directly into eco-action. While that may not sound like a lot, that small number can make a huge difference — members have invested a total of over $350 million in environmental solutions through their network to date.
“This is not philanthropy — this should be a cost of doing business,” said Yvon Chouinard, founder of Patagonia and 1% for the Planet. “It’s paying rent for our use of the planet.” We rounded up 10 pet businesses participating in the 1% for the Planet pledge, who make everything from kibble to carriers to catnip.
“I find it very fitting that the dog I would have was found in the trash. It’s the only trash that I like, I guess!”
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