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PrettyLitter Has Beauty and Brains

At long last, a litter that’s for more than just scooping.

by Avery Felman
January 10, 2022
the colorful litter
Natalja E. Kent / Courtesy of Pretty Litter

Your pet wants you to read our newsletter. (Then give them a treat.)

If you’ve ever had a cat, you’re well versed in the daily task of scooping the litter box. You’ve also likely wondered if there’s a better system — one that involves more than just a plastic scooper, a sandy litter box, and a plastic bag. Voilà! Things are turning up. PrettyLitter has developed a special formula that helps you keep tabs on your cat’s health while they’re doing their business. “I wanted to turn something that was considered a nuisance into something that could be a lifesaver,” says PrettyLitter founder, Daniel Rotman. So, you can rid yourself of the frustrating cycle of scooping without purpose and put a little pep in your scoop.

It’s no secret that cats are experts at hiding illnesses — and since they can’t tell us what’s bothering them, we’re often left doing the detective work. While it’s fairly easy to surmise that your cat may have hurt their paw if they’re limping, other underlying problems, like the all too common UTI, are not so simple to uncover. That’s where PrettyLitter’s unique and untraditional formula comes in. “Most owners don’t realize their cats are coping with an illness unless the disease has significantly progressed, making treatment more difficult,” says Dr. Geoff DeWire, DVM, a veterinarian who received the Pfizer Clinical Achievement Award for Excellence in Veterinary Medicine. “That’s why I’m so excited about PrettyLitter.”

Courtesy of Pretty Litter
Courtesy of Pretty Litter

PrettyLitter aids in the guessing game that is caring for your cat by using color changing silica crystal litter to alert you to potential health problems so you can get them to an expert before it becomes an urgent medical situation. It’s as simple as following the cues from the color coordinated spots in your cat’s litter and seeing what potential ailments they correlate with. Not only does it save you and your cat a lot of pain and aggravation, but it also could be the difference between a costly operation and a vet visit that you’ve budgeted for.

Plus, PrettyLitter is the best of the best when it comes to eliminating litter box odor by trapping moisture so you can leave the baking soda and pine pellets behind. “Traditional clumping clay litter is a dusty relic that is heavy, dirty, and produces a lot of waste,” says Rotman, posing a query to cat owners, “If everything else in our home can be smart, why not your cat litter too?” It’s up to 80% lighter than normal litter, has zero dust, is delivered directly to you, and requires less scooping than other litter brands. PrettyLitter also offers a 30-day guarantee so if you and your cat aren’t immediately in love (which we think you will be), you can say you gave it a fair shot risk-free.

Avery, editor at The Wildest, and her cat, Chicken

Avery Felman

Avery is an editor at The Wildest. She has written for numerous publications, including Refinery29, BuzzFeed, and V Magazine. She lives in Brooklyn, New York with her fiancé and cat, Chicken, and has high hopes that one of them will let her adopt a dog.