behind the brand
Just Fred Is Just the Best
The Brooklyn-based, vegan pet accessory brand is advocating for senior dogs and looking damn good doing it.
Want to Up Your Dog’s Style Game? Sir Dogwood Has You Covered
The online boutique’s founder on the importance of supporting BIPOC-led pet brands.
Dog Child Is the Ultimate Cheat Sheet to Home Cooking For Your Dog
Founder Nicole Marchand has made home cooking easier with upcycled ingredients.
Cloud7’s Product Testers Are Three Lucky Pups
Former fashion designer Petra Jungebluth on making eco-friendly, exquisite coats and cozy beds for her dogs — and yours.
The Best Dressed Dogs Are Wearing Little Beast
Founder Jisu Kim on designing sweaters you’ll wanna steal from your dog.
P.L.A.Y.’s “Chief Pug Officer” Is Changing the Eco-Friendly Pet Product Game
Oh, and his dad, founder Will Chen, is a bit of an innovator, too.
Daisy By Shelby Is as Full of Character as Its Namesake
Shelby Eastman’s pup accessory line is anything but dull.
Bobby Flay’s New Boss Is a Furry Orange Cat With a Discerning Palate
Inspired — and helmed — by his own Maine Coon, chef Bobby Flay’s Made by Nacho is a pet food brand that puts felines first.
Scandi Design Meets German Engineering — For Pets!
MiaCara is the minimalist pet brand hygge design dreams are made of.
MINNA’s Striped Beds Are the Prettiest Place for Pets to Snooze
Founder Sara Berks on the origins of her textile-forward brand’s ethical mission and artisan craftsmanship.
Chi Dog Is Dishing Up Chinese Food-Therapy For Your Dog’s Bowl
A (literal) spoonful of medicine.
Is Pagerie the World’s Most Luxurious Dog Brand?
Hermès seems to think so.
Wolf Republic Says Take a Hike
The LA-based brand’s founders quit their day jobs to design adventure gear inspired by their rescue pup.
As Much as We Reject Them, Routines Are Good for Us — and Our Dogs
Supplement brand Reggie’s founder on why routines set the stage for your dog’s glow-up.
Like Most Good Things, The Painter’s Wife Started With a Rescue Dog
Rosana Agrelo and Josep Pintor’s dog, Pepa, is an essential partner behind the playful brand.
LoveThyBeast Is the “Friendliest Dog at the Dog Park”
Founder Tiziana Agnello on LoveThyBeast’s chic origins, joyful philosophy, and upcoming Kate-Spade-esque bag release.
Terrified of Your Dog’s Impossible-to-Assemble Crate?
Diggs has the answer.
The Inspiration Behind Lay Lo Dog Beds Is — No Surprise — a Very Special Senior Dog
Who doesn’t love a terrazzo print these days?
Beam Me Up, Kitty
Your cat will be the cutest space explorer in MyZoo’s spaceship bed.
Kin+Kind’s Pet Care Philosophy is Squeaky Clean
Co-founder Thomas Ling on his passion project-turned-side hustle-turned career.
How a Skittish Pandemic Puppy Inspired a Superfood Treat Brand
Botanical Bones founder Rachel Meyer believes food is medicine. Here, we chat about everything from sourcing adaptogens to sustainable packaging.
Are You Overwashing Your Dog?
Probably, according to Dr. Lisa, a celebrity vet who just launched a line of eco-conscious dog grooming products.
“Velvet Hippos” Need Their Beauty Sleep
Co-founder Shalina Chen on how her Pit Bull-inspired beds don’t sacrifice style for comfort.
Where Interior Designers Shop for Dog Stuff
Vogue and Vanity Fair alum Matthew Morris on collaborating with local makers at his design-forward brand, Mr. Dog.
Modernbeast is a New Brand of Nonprofit
Co-founder Hope Reiners on designing sustainable pet products and donating 100% of the profits to animal rescues.
Why Peter Som Alum Rita Li Started Designing Dog Clothes
The fashion designer on her high-fashion inspirations, pivoting from ready-to-wear to dogwear, and running a brick-and-mortar boutique in the Bay Area.
Petaluma Is Getting Dogs to Eat Their Veggies
The brand’s plant-based, protein-packed dog food and treats are sure to satisfy your pup’s appetite and your sustainability concerns.
Boo Oh: An Industrial Designer’s Creative Take on Pet Products
Jay Sae Jung Oh’s bespoke furniture has been featured in Architectural Digest, but her Frenchie, Boo, inspired her elevated pet brand.
The Foggy Dog Takes a Sunny Approach to Sustainability
Founder Rose Shattuck on her thoughtfully designed pet essentials and accessories — made locally and sustainably.
Millennials Are Wild About Maxbone
Founder Parisa Fowles-Pazdro on creating modern pet gear from sustainable jackets to superfood treats, collaborating with buzz-worthy designers like Christian Cowan, and what’s next (cats?!).
West Paw Is Leading the Pack in Pet Sustainability
Founder Spencer Williams shares his top tips for pet parents looking to lighten their impact.
House Dogge Makes Sustainability Feel Effortlessly Cool
Former Nike Design Director Angela Medlin on applying her streetwear savvy to eco-conscious pet products.
Niaski is Where Art Fandom Meets Cat Obsession
From Salvador Catli to Frida Catlo to Clawed Monet, illustrator Nia Gould creates whimsical products for pets and their people.
Every Imaginative Product Fable Makes Has a Story
The brand’s founders design elevated pet essentials, from a sustainable-wood crate to a game-changing toy to a hands-free leash.
Giuliana Leila Raggiani and Yoko Luna Are a Match Made in Turtleneck Heaven
The Giu Giu designer on her Brussels Griffon’s favorite ’60s-inspired knitwear, Fashion Week duties, and habit of sitting on strange men’s feet.
Ware of the Dog Isn’t Trying to Be Cute
Designer Jackie Rosenthal on how to dress your dog when you still miss Phoebe Philo’s Celine.
Dandy Takes Your Dog’s Wellness Personally
Wellness devotee Danielle Sobel on creating customizable supplements, making life easier for pet parents, and supporting local rescues.
Mau Designs Fierce Furniture for Cats Who Are Wild at Heart
Sustainable home decor for “tree cats,” “bush cats” and every little lion in between.
Behind the Brand: Dog + Bone
A company set out to prove that not all collars are created equal.
Merci Collective’s Crystal-Infused Products Are Calming Anxious Pets
Whether or not you believe in crystal healing, Chani Ronez’s chic, customizable, and sustainable products are designed to help treat everything from separation anxiety to joint pain to GI issues.
Behind the Brand: Tuft+Paw
Chic, sculptural cat furniture inspired by cat behavior and tested at cat cafés.
Behind the Brand: Roverlund
Vogue alum Jamies Knowles has elevated the pet carrier to a fashion-forward accessory.
Behind the Brand: Cat Person
The burgeoning start-up is creating cat food and furniture for modern pet parents.
Behind the Brand: Wild One
Co-founder Minali Chatani on well-designed dog gear, supporting local rescues, and the secret to snapping the perfect pic.
- lifestyleHow to DIY a Catio