behind the brand
- shopping
“Velvet Hippos” Need Their Beauty Sleep
Co-founder Shalina Chen on how her Pit Bull-inspired beds don’t sacrifice style for comfort.
![Woman scratching chin of grey pit bull sitting in dog bed on deck]()
- shopping
Where Interior Designers Shop for Dog Stuff
Vogue and Vanity Fair alum Matthew Morris on collaborating with local makers at his design-forward brand, Mr. Dog.
![A dog sitting on top of a pile of pillows.]()
- shopping
Modernbeast is a New Brand of Nonprofit
Co-founder Hope Reiners on designing sustainable pet products and donating 100% of the profits to animal rescues.
![Hope Reiner smiling at the camera seated in a brown chair hugging a Golden Retriever rescue dog named Oliver]()
- shopping
Why Peter Som Alum Rita Li Started Designing Dog Clothes
The fashion designer on her high-fashion inspirations, pivoting from ready-to-wear to dogwear, and running a brick-and-mortar boutique in the Bay Area.
![A woman and a dog wearing a matching outfit with stripes.]()
- nutrition
Petaluma Is Getting Dogs to Eat Their Veggies
The brand’s plant-based, protein-packed dog food and treats are sure to satisfy your pup’s appetite and your sustainability concerns.
![]()
- shopping
Boo Oh: An Industrial Designer’s Creative Take on Pet Products
Jay Sae Jung Oh’s bespoke furniture has been featured in Architectural Digest, but her Frenchie, Boo, inspired her elevated pet brand.
![A woman holding a dog and advertising a dog leash.]()
- Shopping
The Foggy Dog Takes a Sunny Approach to Sustainability
Founder Rose Shattuck on her thoughtfully designed pet essentials and accessories — made locally and sustainably.
![Tan and white dog wearing a bandana in from of a flower stand]()
- Shopping
Millennials Are Wild About Maxbone
Founder Parisa Fowles-Pazdro on creating modern pet gear from sustainable jackets to superfood treats, collaborating with buzz-worthy designers like Christian Cowan, and what’s next (cats?!).
![Woman seated on outdoor modern white chairs petting older bulldog laying on its side beneath her]()
- Shopping
West Paw Is Leading the Pack in Pet Sustainability
Founder Spencer Williams shares his top tips for pet parents looking to lighten their impact.
![Doberman dog chewing West Paw blue chew toy happily]()
- Shopping
House Dogge Makes Sustainability Feel Effortlessly Cool
Former Nike Design Director Angela Medlin on applying her streetwear savvy to eco-conscious pet products.
![A woman sitting at a dining room table with a dog.]()
- Shopping
Niaski is Where Art Fandom Meets Cat Obsession
From Salvador Catli to Frida Catlo to Clawed Monet, illustrator Nia Gould creates whimsical products for pets and their people.
!["Claws Monet" print by Niaski of a black cut swimming in a pond with water lilies in the style of Claude Monet's Water Lilies]()
- Shopping
Every Imaginative Product Fable Makes Has a Story
The brand’s founders design elevated pet essentials, from a sustainable-wood crate to a game-changing toy to a hands-free leash.
![a woman walks a large dog on a blue leash]()
- Shopping
Behind the Brand: Sir Dogwood
Chicago pet accessories boutique owner Chaz Olajide on curating indie dogwear collections and supporting BIPOC-led brands.
![Sir Dogwood]()
- Lifestyle
Giuliana Leila Raggiani and Yoko Luna Are a Match Made in Turtleneck Heaven
The Giu Giu designer on her Brussels Griffon’s favorite ’60s-inspired knitwear, Fashion Week duties, and habit of sitting on strange men’s feet.
![Woman holding a little black dog (Yoko)]()
- Shopping
Ware of the Dog Isn’t Trying to Be Cute
Designer Jackie Rosenthal on how to dress your dog when you still miss Phoebe Philo’s Celine.
![A happy looking dog with a jacket on.]()
- Shopping
The Best Dressed Dogs Are Wearing Little Beast
Founder Jisu Kim on designing sweaters you’ll wanna steal from your dog.
![A dog with a cloud sweater on staring at the clouds]()
- Nutrition
Dandy Takes Your Dog’s Wellness Personally
Wellness devotee Danielle Sobel on creating customizable supplements, making life easier for pet parents, and supporting local rescues.
![Danielle Sobel sitting on the couch with three dogs]()
- shopping
Mau Designs Fierce Furniture for Cats Who Are Wild at Heart
Sustainable home decor for “tree cats,” “bush cats” and every little lion in between.
![Gray and white cat sitting in a cat tree inside a sunny bedroom filled with houseplants]()
- Shopping
Behind the Brand: Dog + Bone
A company set out to prove that not all collars are created equal.
![Dog wearing a collar and leash by the company Dog + Bone]()
- shopping
Merci Collective’s Crystal-Infused Products Are Calming Anxious Pets
Whether or not you believe in crystal healing, Chani Ronez’s chic, customizable, and sustainable products are designed to help treat everything from separation anxiety to joint pain to GI issues.
![a Dalmation sits in a black chair]()
- Shopping
Behind the Brand: Tuft+Paw
Chic, sculptural cat furniture inspired by cat behavior and tested at cat cafés.
![a white cat lounging in a transparent rounded perch]()
- Shopping
Behind the Brand: Roverlund
Vogue alum Jamies Knowles has elevated the pet carrier to a fashion-forward accessory.
![Dog sitting in their small size pet carrier]()
- Nutrition
Behind the Brand: Cat Person
The burgeoning start-up is creating cat food and furniture for modern pet parents.
![Cat eating out of a contemporary, design-forward cat food dish made by Cat Person]()
- Shopping
Behind the Brand: Wild One
Co-founder Minali Chatani on well-designed dog gear, supporting local rescues, and the secret to snapping the perfect pic.
![]()
