behind the brand
- nutrition
How a Former MIT Engineer Became a Human-Grade Dog Food Mastermind
Katie Spies tells The Wildest how she’s changing the nutrition game with her human-grade raw pet food company.
![a dog waiting to eat Maev food]()
- shopping
Mau Designs Fierce Furniture For Cats Who Are Wild at Heart
Sustainable home decor for “tree cats,” “bush cats” and every little lion in between.
![Gray and white cat sitting in a cat tree inside a sunny bedroom filled with houseplants]()
- shopping
Where Interior Designers Shop for Dog Stuff
Vogue and Vanity Fair alum Matthew Morris on collaborating with local makers at his design-forward brand, Mr. Dog.
![A dog sitting on top of a pile of pillows.]()
- shopping
LUNGE Creates Luxe Accessories For Truly Stylish Pets
So your dog can be ready to strut their stuff in honor of New York Fashion Week.
![Woman holds Lunge leashes of a large pack of dogs.]()
- shopping
Pet Project LA Is a “Pet Store Slash Therapy Session”
Come for the pet accessories, toys, treats, and more. Stay for the community (and all the pretty things).
![Rachel Long of Pet Project LA]()
![A dog jumps on a blue-and-white patterned bed, surrounded by dirt. An illustrated white fence and carrots are in the background.]()
- nutrition
Migos Dog Keeps Things Fresh For You and Your Pup
The Malibu-based brand offers fresh food, supplements, and recipes for the discerning doggie diner.
![Migos dog food, a small white dog eating from a person's hand]()
- shopping
Found My Animal Goes Off-Leash
Founder Bethany Obrecht on her brand’s signature item and finding the intersection between companionship and advocacy.
![Found My Animal Founder Bethany holds a Found My Animal leash alongside a happy dog.]()
- shopping
Floof Takes a Gentle Approach to Your Itchy Dog’s Skincare
Mark your pups’ self-care calendars: The company’s eco-friendly, allergy-friendly products are launching July 17.
![A dog poses with Floof dog grooming products and a dollop of shampoo on their nose]()
- shopping
How This CBD Brand Is Changing the Trauma Treatment Game For Pets
The founder of Heel on why full-spectrum CBD products can change your bestie’s entire life.
![collage: Heel product, botanical green background]()
- shopping
Scandi Brand PAIKKA Wants To Give Your Dog a Capsule Wardrobe
The vet-favorite brand sells staple pet clothes and other products that are as fashionable as they are functional.
![Grey poodle with grey sweatshirt on.]()
- lifestyle
Just Fred Is Just the Best
The Brooklyn-based, vegan pet accessory brand is advocating for senior dogs and looking damn good doing it.
![Woman and black dog with red leash.]()
- shopping
Want to Up Your Dog’s Style Game? Sir Dogwood Has You Covered
The online boutique’s founder on the importance of supporting BIPOC-led pet brands.
![Sir Dogwood]()
- nutrition
Dog Child Is the Ultimate Cheat Sheet to Home Cooking For Your Dog
Founder Nicole Marchand has made home cooking easier with upcycled ingredients.
![A photo of measured ingredients on a kitchen counter including; blueberries, bananas, strawberries, oats, etc.]()
- shopping
Cloud7’s Product Testers Are Three Lucky Pups
Former fashion designer Petra Jungebluth on making eco-friendly, exquisite coats and cozy beds for her dogs — and yours.
![Side profile of a reddish-brown dog wearing seven stacked collars some braided and some with buckles of different colors with a dark blue-gray background.]()
- shopping
The Best Dressed Dogs Are Wearing Little Beast
Founder Jisu Kim on designing sweaters you’ll wanna steal from your dog.
![A dog with a cloud sweater from Little Beast dog clothing staring at the clouds]()
- shopping
P.L.A.Y.’s “Chief Pug Officer” Is Changing the Eco-Friendly Pet Product Game
Oh, and his dad, founder Will Chen, is a bit of an innovator, too.
![A dog wearing bright pink sunglasses while holding a pink plush telephone toy in its mouth.]()
- shopping
Daisy By Shelby Is as Full of Character as Its Namesake
Shelby Eastman’s pup accessory line is anything but dull.
![A glamour shot of a woman holding a dog while wearing matching colors.]()
- nutrition
Bobby Flay’s New Boss Is a Furry Orange Cat With a Discerning Palate
Inspired — and helmed — by his own Maine Coon, chef Bobby Flay’s Made by Nacho is a pet food brand that puts felines first.
![Famous Chef, Bobby Flay posing for a picture in a kitchen with his orange cat.]()
- shopping
Scandi Design Meets German Engineering — For Pets!
MiaCara is the minimalist pet brand hygge design dreams are made of.
![A dog laying on a dog bed surrounded by designer dog toys and colorful artwork.]()
- shopping
MINNA’s Striped Beds Are the Prettiest Place for Pets to Snooze
Founder Sara Berks on the origins of her textile-forward brand’s ethical mission and artisan craftsmanship.
![A dog laying on a colorful striped dog bed from the brand MINNA in a well designed interior space.]()
- nutrition
Chi Dog Is Dishing Up Chinese Food-Therapy For Your Dog’s Bowl
A (literal) spoonful of medicine.
![An afghan dog sitting on a hardwood floor with a bowl of food.]()
![A woman in a long sleeve white shirt hugging a tan pug dog in a beige harness]()
- shopping
Wolf Republic Says Take a Hike
The LA-based brand’s founders quit their day jobs to design adventure gear inspired by their rescue pup.
![Two dogs on a hike wearing Wolf Republic backpacks and harnesses.]()
- nutrition
As Much as We Reject Them, Routines Are Good for Us — and Our Dogs
Supplement brand Reggie’s founder on why routines set the stage for your dog’s glow-up.
![A dog laying on a bed sniffing hip and joint support chews from the brand Reggie.]()
- shopping
Like Most Good Things, The Painter’s Wife Started With a Rescue Dog
Rosana Agrelo and Josep Pintor’s dog, Pepa, is an essential partner behind the playful brand.
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- shopping
LoveThyBeast Is the “Friendliest Dog at the Dog Park”
Founder Tiziana Agnello on LoveThyBeast’s chic origins, joyful philosophy, and upcoming Kate-Spade-esque bag release.
![A woman wearing a knit sweater holding a dog wearing a colorful knit sweater.]()
![A woman with a pink dog carrier on her lap feeding a dog a French fry.]()
- shopping
The Inspiration Behind Lay Lo Dog Beds Is — No Surprise — a Very Special Senior Dog
Who doesn’t love a terrazzo print these days?
![Tan dog laying on Lay Lo bed in a livingroom.]()
![A cat tilting his head at the camera while sitting inside of a cat dome bed from MYZoo next to a bed in a bedroom with tan carpet and gray walls]()
- shopping
Kin+Kind’s Pet Care Philosophy is Squeaky Clean
Co-founder Thomas Ling on his passion project-turned-side hustle-turned career.
![A dog with silky hair posing with dog friendly bathing products.]()
- nutrition
How a Skittish Pandemic Puppy Inspired a Superfood Treat Brand
Botanical Bones founder Rachel Meyer believes food is medicine. Here, we chat about everything from sourcing adaptogens to sustainable packaging.
![Two pet parents feeding Botanical Bones dog treats to their two dogs outside]()
- health
Are You Overwashing Your Dog?
Probably, according to Dr. Lisa, a celebrity vet who just launched a line of eco-conscious dog grooming products.
![Woman sitting on the floor laughing while spraying DOG by Dr. Lisa product on her golden retriever dog laying on its back on the floor next to her]()
- shopping
“Velvet Hippos” Need Their Beauty Sleep
Co-founder Shalina Chen on how her Pit Bull-inspired beds don’t sacrifice style for comfort.
![Woman scratching chin of grey pit bull sitting in dog bed on deck]()
- shopping
Modernbeast is a New Brand of Nonprofit
Co-founder Hope Reiners on designing sustainable pet products and donating 100% of the profits to animal rescues.
![Hope Reiner smiling at the camera seated in a brown chair hugging a Golden Retriever rescue dog named Oliver]()
- shopping
Why Peter Som Alum Rita Li Started Designing Dog Clothes
The fashion designer on her high-fashion inspirations, pivoting from ready-to-wear to dogwear, and running a brick-and-mortar boutique in the Bay Area.
![A woman and a dog wearing a matching outfit with stripes.]()
- nutrition
Petaluma Is Getting Dogs to Eat Their Veggies
The brand’s plant-based, protein-packed dog food and treats are sure to satisfy your pup’s appetite and your sustainability concerns.
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- shopping
Boo Oh: An Industrial Designer’s Creative Take on Pet Products
Jay Sae Jung Oh’s bespoke furniture has been featured in Architectural Digest, but her Frenchie, Boo, inspired her elevated pet brand.
![A woman holding a dog and advertising a dog leash.]()
- shopping
The Foggy Dog Takes a Sunny Approach to Sustainability
Founder Rose Shattuck on her thoughtfully designed pet essentials and accessories — made locally and sustainably.
![Tan and white dog wearing a bandana in from of a flower stand]()
- shopping
Millennials Are Wild About Maxbone
Founder Parisa Fowles-Pazdro on creating modern pet gear from sustainable jackets to superfood treats, collaborating with buzz-worthy designers like Christian Cowan, and what’s next (cats?!).
![Woman seated on outdoor modern white chairs petting older bulldog laying on its side beneath her]()
- shopping
West Paw Is Leading the Pack in Pet Sustainability
Founder Spencer Williams shares his top tips for pet parents looking to lighten their impact.
![Doberman dog chewing West Paw blue chew toy happily]()
- shopping
House Dogge Makes Sustainability Feel Effortlessly Cool
Former Nike Design Director Angela Medlin on applying her streetwear savvy to eco-conscious pet products.
![A woman sitting at a dining room table with a dog.]()
- shopping
Niaski is Where Art Fandom Meets Cat Obsession
From Salvador Catli to Frida Catlo to Clawed Monet, illustrator Nia Gould creates whimsical products for pets and their people.
!["Claws Monet" print by Niaski of a black cut swimming in a pond with water lilies in the style of Claude Monet's Water Lilies]()
- shopping
Every Imaginative Product Fable Makes Has a Story
The brand’s founders design elevated pet essentials, from a sustainable-wood crate to a game-changing toy to a hands-free leash.
![a woman walks a large dog on a blue leash]()
- lifestyle
Giuliana Leila Raggiani and Yoko Luna Are a Match Made in Turtleneck Heaven
The Giu Giu designer on her Brussels Griffon’s favorite ’60s-inspired knitwear, Fashion Week duties, and habit of sitting on strange men’s feet.
![Woman holding a little black dog (Yoko)]()
- shopping
Ware of the Dog Isn’t Trying to Be Cute
Designer Jackie Rosenthal on how to dress your dog when you still miss Phoebe Philo’s Celine.
![A happy looking dog with a jacket on.]()
- nutrition
Dandy Takes Your Dog’s Wellness Personally
Wellness devotee Danielle Sobel on creating customizable supplements, making life easier for pet parents, and supporting local rescues.
![Danielle Sobel sitting on the couch with three dogs]()
- shopping
Behind the Brand: Dog + Bone
A company set out to prove that not all collars are created equal.
![Dog wearing a collar and leash by the company Dog + Bone]()
- shopping
Merci Collective’s Crystal-Infused Products Are Calming Anxious Pets
Whether or not you believe in crystal healing, Chani Ronez’s chic, customizable, and sustainable products are designed to help treat everything from separation anxiety to joint pain to GI issues.
![a Dalmation sits in a black chair]()
- shopping
Behind the Brand: Tuft+Paw
Chic, sculptural cat furniture inspired by cat behavior and tested at cat cafés.
![a white cat lounging in a transparent rounded perch]()
- shopping
Behind the Brand: Roverlund
Vogue alum Jamies Knowles has elevated the pet carrier to a fashion-forward accessory.
![Dog sitting in their small size pet carrier]()
- nutrition
Behind the Brand: Cat Person
The burgeoning start-up is creating cat food and furniture for modern pet parents.
![Cat eating out of a contemporary, design-forward cat food dish made by Cat Person]()
- shopping
Behind the Brand: Wild One
Co-founder Minali Chatani on well-designed dog gear, supporting local rescues, and the secret to snapping the perfect pic.
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