behind the brand

• Nutrition

  Dandy Takes Your Dog’s Wellness Personally

  Wellness devotee Danielle Sobel on creating customizable supplements, making life easier for pet parents, and supporting local rescues.

  

  
• Shopping

  Mau Design Fierce Furniture for Cats Who Are Wild at Heart

  Sustainable home decor for “tree cats,” “bush cats” and every little lion in between.

  

  
• Shopping

  Behind the Brand: Dog + Bone

  A company set out to prove that not all collars are created equal.

  

  
• Shopping

  Ellen Van Dusen & Snips in Living Color

  The designer on playing with patterns, punching up home decor for dogs, and that time Harry Styles sported a Dusen Dusen sweater on SNL.

  

  
• Shopping

  Behind the Brand: Tuft+Paw

  Chic, sculptural cat furniture inspired by cat behavior and tested at cat cafés. 

  

  
• Shopping

  Behind the Brand: Merci Collective

  Crystal healing helped Chani Ronez’s dog with their separation anxiety, so she launched a line of chic, customizable, crystal-infused products for dogs and cats.

  

  
• Shopping

  Behind the Brand: Sir Dogwood

  Chicago pet accessories boutique owner Chaz Olajide on curating indie dogwear collections and supporting diversity in the animal welfare world.

  

  
• Shopping

  Behind the Brand: Wild One

  Co-founder Minali Chatani on well-designed dog gear, supporting local rescues, and the secret to snapping the perfect pic.

  

  
• Shopping

  Behind the Brand: Roverlund

  Vogue alum Jamies Knowles has elevated the pet carrier to a fashion-forward accessory.

  

  
• Nutrition

  Behind the Brand: Cat Person

  The burgeoning start-up is creating cat food and furniture for modern pet parents.